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However, the digital transformation of the industry has increasingly consolidated business among a few major technology companies, putting two essential pillars of the traveler experience at risk: human connection and service before and after the trip.
That’s why at Starlings, we work to ensure technology serves people—not the other way around—delivering efficiency for processes and more time for personal service.
We believe that true digital transformation in travel goes beyond offering the best technology; it’s about empowering people, with innovation enhancing the human touch.