Travel is going through a deep transformation, driven by technology, data and Artificial Intelligence. Against that backdrop, FIT Argentina 2026 once again brings together the industry's leading players to debate, connect and discover the new tools redefining the way we travel and do business.

On 28 and 29 September, Starlings will take part in a new edition of FIT at La Rural, Buenos Aires, reaffirming its commitment to innovation and to building technology solutions for the travel industry.

Artificial Intelligence takes centre stage

As part of the FIT 2026 programme, Joaquín Navasal, CEO of Starlings, will join a panel on Monday 28 September at 11:30 devoted to the impact of Artificial Intelligence and technology on the Travel Tech sector.

Alongside Diego Garcia, General Manager of CVC Argentina, and Martin Modarelli, Vice-President B2B at Despegar Group, and with Lia Bechelli, Regional Manager at Madzen, as moderator, the session will look at how innovation is changing the way we travel, work and design new experiences.

Technology to grow agencies

But innovation does not stop on stage.

At FIT, Starlings will present digital solutions designed to transform the day-to-day operation of travel agencies: real-time information, tools to streamline processes and technology built to simplify selling and decision-making.

The goal is clear: to help agencies work in a simpler, faster and more profitable way, supporting them in an increasingly dynamic and digital market.

A place to connect with the future

Now in its 30th edition, FIT Argentina remains one of the travel industry's main meeting points, creating opportunities to do business, build connections and discover the trends that will shape the sector's future.

For Starlings, taking part in the fair once again is a chance to share its vision, present new solutions and, above all, connect technology with the real needs of the people who make the travel industry possible.

See you at FIT 2026.