On 28 and 29 September, Starlings took part in FIT 2026 at La Rural, Buenos Aires, sharing two days of exchange, innovation and new business opportunities with travel agencies, operators, partners and industry leaders.
In the FIT Tech area, our stand became a meeting point to talk about the challenges facing the sector, discover new solutions and explore how technology is transforming the way the travel industry works, sells and grows.
Artificial intelligence and new ways of building travel
The programme opened with the talk “Travel trends 2026: how is artificial intelligence shaping the Travel Tech sector?”, featuring Joaquín Navasal of Starlings, Diego García of CVC Corp Argentina and Martín Modarelli of Despegar.com. A packed session that opened the debate on the impact of artificial intelligence and new business models on the future of travel.
We also took part in the Sabre Challenge FIT 2026, where Gustavo Barbero Ceratto, Commercial Director at Starlings, and Juan Bossetti gave a presentation on the new MCP for agencies and the possibilities it opens up to transform the way trips are built, sold and operated.
Special thanks to Sabre for the invitation, and to Paola Biatturi and Robert “Jake” Needs for their support and trust in making this session possible.
Starlings Awards: recognising those who drive the industry
FIT was also a chance to celebrate our partners and recognise those who contribute to the growth of travel in the region. On the second day, we presented the Starlings Awards — FIT 2026, highlighting the performance and track record of companies that are part of our journey.
The awards went to:
- 🇦🇷 Top Producer Argentina: TUCANO — Gerardo Nizetich.
- 🇺🇾 Top Producer Uruguay: Sevens — Claudio Dorner.
- 🇵🇾 Top Producer Paraguay: DTP — Joaquín Prono and David Prono.
- ⭐ Lifetime Achievement Award: Delfos Tour — Juan Pablo Manzi.
Thank you for your trust, your commitment and for continuing to build the future of the travel industry together with Starlings.
The value of meeting in person: technology at the service of people
Beyond the talks, the presentations and the new technology, what made this edition special were the people who came by our stand: clients, agencies, operators, partners, colleagues and friends who shared ideas, asked questions, had a coffee and started new conversations.
Special thanks to Federico Jäger of LATAM Airlines; Juan Masini of Amadeus; Alfredo Daniel Orcajo and Eduardo Goldenhörn of Turismática; and Martín Tempone of Mize, for being part of these meetings and enriching the exchange with their experience and perspectives.
We leave with new connections, lessons and opportunities to keep growing alongside those who share our vision. Because we believe innovation is not just about adopting technology, but about understanding how to use it to improve work, strengthen relationships and grow business.
A team that makes the future possible
None of this would be possible without the commitment and hard work of our sales, product, onboarding and support teams, who were there on both days to share what we are building and to support those who trust us.
FIT 2026 leaves us with much more than two days at a fair: it leaves us with ideas to put into practice, conversations that open new paths and new opportunities to keep connecting technology, people and business.
We keep working to transform the experience of the travel industry, with a conviction that guides every project:
“Velocidad para los procesos. Tiempo para las personas.”
Thank you to everyone who was part of FIT Tech 2026! See you at the next one.
